Air Jordan 2012

The AJ2012 site was created to promoting Nike’s Air Jordan 2012 basketball shoe. I was central in providing creative, technology, and development direction for the campaign. The site received numerous awards, immense traffic, and pioneered new front-end web-design techniques in responsiveness, animation, and web performance never before seen at the time.

Blast Radius’ agency video of the AJ2012 site

Case Study


Cannes Lions Bronze – for Mobile, Cyber

The One Show Finalist – Website, Mobile

Marketing Awards Gold – Best Website

Communication Arts Webpick of the Week

FWA Featured – Site of the Day

Lotus Awards Lotus – Website

AWWWARDS Featured – Site of the Day Featured – Site of the Month

Applied Arts Winner – Best Website Winner – Craft


Agency: Blast Radius ECD: Mark Waggoner Creative Director: Ryan Leeson, Greg Liburd Art Director: Mitsuaki Yajima, Gavin Froome Copywriter: Greg Liburd, Ryan Santos, Marcus McLaughlin Creative Team: Mitsuaki Yajima, Carson Ting, Chuck Gibson, Benny Tsai, Marcus Eriksson Motion Design: Mitsuaki Yajima Videographer/Editor: Jeff Lowey Photography: Sven Boecker Project Manager: Karey Messier, Ali Salusbury Development: Casey Yee, Andrew Archbold, Bruce Pomeroy, Zeus Lalkaka Flash: Dan Butler, Bryan Chan